Lamichael James - Nike Fast Campaign

The "Fast" campaign is an initiative taken by Nike to introduce a new regime into the world of sports. Their slogan "Fast is the new strong" helped usher in a new class of superstars. This design for Lamichael James, current runningback for the San Francisco 49ers, is a combination of 3D modeling and photo-compositing. Showcasing prowess in Cinema 4D as well as Adobe Photoshop.