Melt LLC of Atlanta, acquired my skills to assist in their brand campaign for the 2017 NCAA Final Four Fan Fest. My role required large format graphic production for the Powerade activity area. The artwork required scale replicas of 100ft to 20ft print media to skin the activity area with Powerade's latest brand material. On top of that challenging task, I was asked to create custom effects and detailed media for vehicles and kiosks. A great experience and an awesome client, I enjoyed working within the collaborative environment of creatives and strategists to make this fantasy scenario real!
Art Direction / Graphic Design