The Weather Channel
As a Graphic Design for The Weather Channel's TV Marketing group, I provided solutions for the Programming, Social,
Ad Sales and IT departments. I worked closely with internal partners to develop creative assets, such as, print collateral, on-air graphics, web content and phsyical media. Having been a fulltime employee with them for four years, there is no way to comprise the breadth of my work for this wonderful brand here, so I have curated a few of my favorite projects below.
Design
Programs Utilized:
Key art is used to advertise content that is scheduled to appear on the network. It provides visible promotion and branding that ties the content to our network. This example for the popular show, SOS How to Survive featuring Creek Stewart, features Creek miving through different environments on his survival treks. The show itself is captured in this one image, Creek battles desert terain and dense forests while explaining different survival techniques. Having had the chance to meet him, he is the real deal!
Tornado Week is a yearly event and this tune in graphic was designed to highlight the devestating effects of this natural phenomenon.
Key Art for the weather related show, Ice Pilots. This show is about pilots taking on extreme cold weather conditions. Personally, I'm afraid of turbulence on planes, I always watch this show with one eye closed!
Key art for Hellfire Heroes. This design required me to use some newly acquired skills I gained while attending adobe max. To achieve the overll look and unify the different characters into one motif, took some special techniques that are only available in some of Photoshop's hidden menus.
Key Art for the acclaimed show Heavy Rescue. These men tackle difficult trucking situations in adverse weather conditions. I took images of several key characters from the show and blended them together using lighting and shadow techniques to create this image. They appear to exist in the same time and space, when in reality, these were several images that were taken in different locations and times of day.
IMR Promo Booklet created to help promote The Weather Channels latest initiative. I was asked to create all graphic art for each panel as well layout the contents for the booklet. Having no specs outside of the phsyical example of another booklet, I was able to align buttons and a display window along with company branding. The final product was this booklet.
